Monday, May 25, 2020

Red and White Mulberry Information and Identification

Red mulberry or Morus rubra is native and widespread in the eastern U.S. It is a rapid-growing tree of valleys, flood plains, and moist, low hillsides. This species attains its largest size in the Ohio River Valley and reaches its highest elevation (600 meters or 2,000 feet) in the southern Appalachian foothills. The wood is of little commercial importance. The trees value is derived from its abundant fruits, which are eaten by people, birds, and small mammals. The white mulberry, Morus alba, is native to China and has several differences including size, foliage, and color of fruit. Fast Facts: Red Mulberry Scientific name: Morus rubraPronunciation: MOE-russ RUBE-ruhFamily: MoraceaeUSDA hardiness zones: 3a through 9Origin: Native to North AmericaUses: Bonsai; shade tree; specimen; no proven urban toleranceAvailability: Somewhat available, may have to go out of the region to find the tree Native Range Red mulberry extends from Massachusetts and southern Vermont west through the southern half of New York to extreme southern Ontario, southern Michigan, central Wisconsin and southeastern Minnesota; south to Iowa, southeastern Nebraska, central Kansas, western Oklahoma and central Texas; and east to southern Florida. It is also found in Bermuda. Description Size: 60 feet tall; 50 foot spreadBranches: Dense branches that droop as the tree grows, and will require pruning for clearance; should be trained to a single leader.Leaf: Alternate, simple, broadly ovate to roughly orbicular, pointed, 3 to 5 inches long, serrate margin, even base, rough and fuzzy undersidesTrunk and Bark: Showy trunk; Gray colors with flattened and scaly ridges.Flower and Buds: Small and inconspicuous flowers with off-center buds; usually dioecious but can be monoecious (both male and female flowers on different branches); male and female flowers are stalked axillary pendulous catkins and appear in April and MayFruit: Reddish black and resembling blackberries; reach full development from June to August; composed of many small drupelets developed from separate female flowers ripening togetherBreakage: Susceptible to breakage either at the crotch due to poor collar formation, or the wood itself is weak and tends to break. Special Uses Red mulberry is noted for its large, sweet fruits. A favored food of most birds and a number of small mammals including opossum, raccoon, fox squirrels, and gray squirrels the fruits also are used in jellies, jams, pies, and drinks. Red mulberry is used locally for fence posts because the heartwood is relatively durable. Other uses of the wood include farm implements, cooperage, furniture, interior finish, and caskets. In landscape use. the species is considered invasive and fruits cause a mess on walks and driveways. For this reason, only fruitless cultivars are recommended. Differentiating White Mulberry When compared to red mulberry, the white mulberry has several key differences:Size: Smaller, at 40 feet tall and 40 foot spreadBranches: Less dense with fewer branchesLeaf: Brighter green, smoother, and more rounded with uneven basesTrunk and Bark: Brown with thick and braiding ridgesFlower and Buds: Centered budsFruit: Less sweet, smaller, and lighter in color, with creamy brownish white berries that start as green, purple, or even black; only females bear fruit Red and White Mulberry Hybrids Red mulberry hybridizes frequently with white mulberry, which has become naturalized and somewhat more common than its native sister throughout parts of the Eastern United States.

Wednesday, May 6, 2020

Evolution And Evolution Of Evolution - 2356 Words

For centuries humans have been left wondering how they were made and where they came from. Many found hope in the name of god. They had no choice to believe that they were created by god, different cultures having their own beliefs and ideas. However, in the modern era there is a different ideology, people have started to think logically and science has come a long way. It is now believed that evolution has resulted in the changes on planet Earth and human kind was not just simply created by a ‘God’. What is evolution? What was Charles Darwin’s contribution to ideas about evolution? Biological evolution is the descent of organisms with modifications. Simply, the central idea of evolution is that all life forms which exist as of now or had†¦show more content†¦Gradualism o New species are not created suddenly, but gradually 5. Natural Selection o Change happens mainly through variation between individuals, therefore some modifications give the specific specie extra survival probability Darwin considered all these theories as part of one grand idea at the time, as he thought that they all occur together at the same time. How was it possible to prove all these theories? Well there have been a lot of evidence left over for scientists to observe. What are fossils? One of the most helpful forms of evidence are fossils. Fossils are the remains of past life which have been preserved in rocks, soil or amber over a long period of time. They are the remains of hard parts of organisms, mainly bones and shells. There are four types of fossils: FIgure 1: A tablet displaying Trace Fossils 1. Trace Fossils These fossils are the preserved evidence of an animals activity or certain behavior, rather than any actual remains of the organism. 2. Fossils with organic material preserved As animals are deceased and degraded over time, some remains can undergo a variety of changes during fossilization; therefore some organic matter can be preserved in the fossil. 3. Mineralized fossils Such fossils are formed when organic matter in remains is gradually replaced with different types of minerals, eventually converting them into remains such as ‘rocks’. 4. Impression

Tuesday, May 5, 2020

Mobile Technologies Knowledge and Society

Question: Discuss about the Mobile Technologies Knowledge and Society. Answer: Introduction QR code, also known as Quick Response Code, is identified as a two dimensional matrix barcode. The concept of this was seen to be first initiated for automotive industry in Japan. This particular code is seen to use optical label, which contains necessary information about the item, which is seen to be attached. As the implementation of the code became popular, some of the other applications of the code were observed in general marketing, product tracking, item identification, time tracking and document management. The purpose of the report is to see the relevant marketing opportunities and discuss about how the other forms of the interactive content or information may be developed. Stages of the consumer decision?making process where QR codes can be of particular relevance Every marketer needs to decide certain parameters to figure out the factors, which are related to identify the personal consumption process. The five stages of the consumer decision-making process have been identified in form of need recognition, searching for the information, which has been gathered. Third process of the consumer decision-making process involves evaluating the alternatives, deciding the Actual Purchase of the Product or the Service and evaluation of the post purchasing decisions (Managementstudyguide.com. 2017). Based on the consumer decision-making process the application of the QR code is seen to applicable in first stage while evaluating the need of the actual buying of the product or service. The rationale for the application in the fifth stage of evaluation of the post purchasing decisions has been seen in terms of offering additional services. These can be seen in form of providing additional information on the various types of the products purchased by the consumers. This example drawn from McDonalds such as showing the nutritional value is seen to be present in the fifth stage of the consumer decision-making process. Marketing opportunities with QR codes in the service sector and using relevant examples The various types of the marketing opportunities with the QR code has been seen to be evident in form of the building a responsive customer base and forming various types of the communities which are seen to be contributing for the overall growth in the business (Korhan 2017). Some of the examples of the application of the technology in the relevant sectors have been shown below as follows: Retail Sector Customers are able to scan a QR code and look for product specifications. It can also used for reviewing the products. Some of the well-known companies to implement the same has been identified in terms of Nordstorm, Rebecca Minkoff, Top Shop, Walgreens and (Amazon Umbel. 2017). Financial Sector The adoption of QR code in the finance sector has been seen in improving the ease and convenience in making payments through mobile. For instance- Toyota Financial Services has introduced QR codes on billing statements (Staff 2013). Health Services In health care services, the implementation of this technology enables quick booking of an appointment with the doctor. Public Sector Transport In several cities such as Austin and Texas public transport has introduced QR code where the travelers can scan the QR code to find the running time of the buses along with a map for each bus which will arriving at the stop (Qrdecoder.net. 2017). Bypassing of multiple layers of distribution and support marketing in service sectors In the given case study it has been shown how company such as Gallerie has streamlined their operations by offering the customers to search for the information associated to recipes, health related issues and ingredients. Some of the instant benefit of incorporation of such technology can be seen in terms of reducing the advertising costs, forming of a community and integrate the same in the various types of the social media platforms such as twitter and Facebook. Some of the main advantages seen in terms of the distribution of the product have been identified in form of easy tracking, thereby providing several benefits in terms of the distribution cycle (VCCircle 2017). Relevance of perceived risk of products within the services sector The QR codes are linked to the relevant service. Such as in, ad magazines the consumers are able scan the QR code for a particular product get a detailed specification. In this way, the consumers are able to get the specific details about the features of the product and perceiving the risk associated. Some of the main advantages of this have been seen in terms of comparing the product features, warranty benefits and product pricing. In terms of the wine purchases, the implementation of QR code has been seen in terms of wine purchase decision. The technology of the QR code has influenced in negotiating the consumers for complex purchase process. Various types of research results have been able to suggest that the application of the QR code has influenced the wine purchasing decisions (Aijcrnet.com. 2017). It has been further observed that the consumers that consider themselves as wine connoisseurs are interested in wine that is produced locally, organically, or sustainably are more li kely to employ technology in their wine purchase decision. The main theory of the service marketing is observed in terms of the considerations theory. The consumers are able to simplify the overall purchasing decision by using the QR technology (Watson, McCarthy and Rowley 2013). Other forms of interactive content and/ information which may be developed to support service operations and customer satisfaction in the future Some of the various types of the other interactive process for the supporting the service operations and customer satisfaction in the future has been seen in terms of upgrading of the present services. For example, the services provided by the online television companies and internet radio can offer upgrade facility to the consumers by using of QR codes. This will also enable their decision for the upgrading of the service by a single click of a button (Cata, Patel and Sakaguchi 2013). Some of the other benefits have been further seen in terms of the providing the support services, in terms of after sales services. The provisions provided for the after sales services can be directly be seen in terms providing the consumers with the options to book for a service appointment. Some of the other benefits has been identified in terms of the various types of the suggestions offered for the improvement in the overall services offered by the feedback provided (Ryu 2013). Conclusion The discussions of the report have been able to show how the theories of the service marketing can be used in QR code technology implementation. The main advantages of the study have been further identified in terms of the first and the fifth stage of the consumer decision-making process. The study has been further able to show the various types of the advantages in retail, financial services, health services, public sector utilize and transport. Some of the other benefits has been identified in terms of reducing the advertising costs, forming of a community and integrate the same in the various types of the social media platforms such as twitter and Facebook. Some of the other discussions have been able to state on the relevance of perceived risk of products within the services sectors. Reference List Aijcrnet.com. (2017). [online] Available at: https://www.aijcrnet.com/journals/Vol_4_No_5_May_2014/5.pdf [Accessed 16 Apr. 2017]. Cata, T., Patel, P.S. and Sakaguchi, T., 2013. QR code: A new opportunity for effective mobile marketing.Journal of Mobile Technologies, Knowledge and Society,2013, p.1. Korhan, J. (2017).How QR Codes Can Grow Your Business : Social Media Examiner. [online] Socialmediaexaminer.com. Available at: https://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/ [Accessed 16 Apr. 2017]. Lorenzi, D., Vaidya, J., Chun, S., Shafiq, B. and Atluri, V., 2014. Enhancing the government service experience through QR codes on mobile platforms.Government Information Quarterly,31(1), pp.6-16. Managementstudyguide.com. (2017).Stages in Consumer Decision Making Process. [online] Available at: https://www.managementstudyguide.com/consumer-decision-making-process.htm [Accessed 16 Apr. 2017]. Qrdecoder.net. (2017).QR Codes in Transportation - QRDecoder.net. [online] Available at: https://www.qrdecoder.net/qr-codes/qr-codes-in-transportation.php [Accessed 16 Apr. 2017]. Ryu, J.S., 2013. Mobile marketing communications in the retail environment: a comparison of QR code users and non-users.International Journal of Mobile Marketing,8(2), pp.19-29. Staff, V. (2013).QR Code Adoption Use in the Financial Services Industry. [online] Blog.vyasystems.com. Available at: https://blog.vyasystems.com/blog/qr-code-adoption-use-in-the-financial-services-industry# [Accessed 16 Apr. 2017]. Umbel. (2017).13 Retail Companies Using Data to Revolutionize Online Offline Shopping Experiences. [online] Available at: https://www.umbel.com/blog/retail/13-retail-companies-already-using-data-revolutionize-shopping-experiences/ [Accessed 16 Apr. 2017]. VCCircle. (2017).Financial services sector to benefit from enhanced expenditure. [online] Available at: https://www.vccircle.com/financial-services-sector-benefit-enhanced-expenditure/ [Accessed 16 Apr. 2017]. Watson, C., McCarthy, J. and Rowley, J., 2013. Consumer attitudes towards mobile marketing in the smart phone era.International Journal of Information Management,33(5), pp.840-849.